И. А. Толмачева
Abstract
The article considers the problem of product strategy development of trading company. The analysis of the existing product strategy of wholesale trading company is given. Certain measures to eliminate the company's problems in this area are proposed.
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The article considers the problem of product strategy development of trading company. The analysis of the existing product strategy of wholesale trading company is given. Certain measures to eliminate the company's problems in this area are proposed.
Key concepts: Business, Product (mathematics), Trading strategy, New product development, Industrial organization, Product strategy, Commerce, Product management