Denotation and Connotation in Korean Drama Titles of 2019-2020

The research aimed to analyze the denotative and connotative meanings in Korean drama titles. The titles were chosen from the popular dramas of 2019-2020 based on Netflix and Forbes Magazine. This study was focused on finding the real meanings behind the titles. The study was done qualitatively by randomly selecting 20 Korean drama titles of 2019-2020. Connotation and denotation are parts of describing the meanings of words. Connotation refers to the implied meaning of a certain word, while denotation refers to the real meaning of a word or, simply said, is the dictionary meaning. The titles of the Korean dramas were not presented in the real sense, but there were other references or implied meanings behind all of the titles. This was so because a title is designed to be eye-catching, a term that is usually used in marketing. Furthermore, those implied meanings in the titles of the dramas were presented in such a way as to arouse emotion. Keywords: Denotation, Connotation, Titles