Digital Signage and Visualization in Airports’ ‘Way-finding’

Airports, transportation hubs carrying passengers from distinct countries and origins, are playing a more and more crucial role in our life. On the one hand, convenient, fast and highly efficient airport service is the key factor why passengers chose to travel by air. Therefore, passengers’ need of efficient modern airport management is overwhelmingly important. On the other hand, with the lasting airport scale and passenger capacity expansion, massive infrastructure construction has brought airports heavy costs. Airport fiscal revenue must be optimized to offset huge expenses. The purpose of this paper is to analyze the current status of airports’ digital way-finding services, and explore to which extent airport digital signages and way-finding systems can improve airport transport efficiency and service quality. This paper gives the superiority of digital signage compared with traditional airport guidance, and analyzes digital signage’s benefits to airports in passenger experience and airport non-aviation fiscal revenue. Way-finding system design process and the case study of Singapore Changi Airport were also provided. The conclusion was drawn that airports equipped with digital way-finding systems can enhance passengers’ experience and the degree of satisfaction, enrich passengers’ trip and create a more convenient, more effective and safer airport.