On the CDN Pricing Strategies in the Internet Traffic Delivery Chain

The Content Delivery Network (CDN) appears as a solution for the rapidly growing demand of Internet traffic. Through distributed surrogate servers, the CDN can manage higher traffic demand and improve the overall efficiency. Since the CDN is included in the conventional Internet traffic delivery chain, and becomes popular as a new passage between users and content providers, it starts playing a significant role in the market. In this paper, we investigate the strategies of the players in the Internet market with the CDN, taking into consideration the network factors that impacts on the players' decision as well as the objective and the regulations.