2009•UiTM Institutional Repositories (Universiti Teknologi MARA)Requires access
Fundamental of Entrepreneurship ETR300 Bubble Tea / Nik Firzarius Bujang... [et al.]
Nik Firzarius Bujang, Zanariah Bujang, Jowentha Joseph, Mohd Rapion Safiee, Stanley Lapis
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Abstract
Lifestyle cafe especially in tea business has grown every year in Malaysia. Lifestyle factors converge to make the tea industry strong at all times. Lifestyle Cafe is a place for fast-paced Malaysians to consider passing by as a part of their day. As lifestyle cafe provide calm, invigorating ambiance for people to socialize, relax or catch up on work. The surge in interest in tea drinking and cakes among young people assures a diverse, receptive, sophisticated customer base now and in the future. Besides, many young people now more keen on meeting each other in lifestyle cafe during the blind date through net.
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