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2011•RePEc: Research Papers in EconomicsRequires access

A Pictorial Attitude IAT as a Measure of Implicit Motives

Hendrik Slabbinck, Jan De Houwer, Patrick Van Kenhove

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Abstract

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PAIAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude IAT correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioral measures only if implicit motives were aroused.

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We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PAIAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude IAT correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioral measures only if implicit motives were aroused.

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Available abstract

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PAIAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude IAT correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioral measures only if implicit motives were aroused.

Key concepts: Implicit-association test, Implicit attitude, Psychology, Social psychology, Test (biology), Measure (data warehouse), Cognitive psychology, Computer science

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