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An Economic and Statistical Analysis of Advertising in the Market for Milk and Dairy Products in the U.K

John Strak, Len Gill

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Abstract

Agricultural Finance, Food Consumption/Nutrition/Food Safety, Marketing

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What this paper is about

Agricultural Finance, Food Consumption/Nutrition/Food Safety, Marketing

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Available abstract

Agricultural Finance, Food Consumption/Nutrition/Food Safety, Marketing

Key concepts: Advertising, Dairy industry, Statistical analysis, Business, Agricultural economics, Agricultural science, Marketing, Economics

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An Economic and Statistical Analysis of Advertising in the Market for Milk and Dairy Products in the U.K — Research Paper | ScholarLens