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2016•Unpublished venueRequires access

Public Relations' Influence on the News

David Protess, Maxwell E. McCombs

Open publisher page 3 citations

Abstract

The world the public sees through the mass media&s;s eyes is not a mirror image \nof reality, nor a true picture of events, people, places and issues. The media&s;s \nnews window on the world is, instead, a reflection of the media&s;s own \nconstruction of reality. 1 The media provide their own account of reality, a pseudo-environment of "a \nbackground and setting in which a few objects and selected attributes are \nhighlighted.,,2 Therefore, the information presented in the media, and the \nimportance the media attach to this information, can be interpreted as the \nmedia&s;s agenda of what is important.

About this research paper

What this paper is about

The world the public sees through the mass media&s;s eyes is not a mirror image \nof reality, nor a true picture of events, people, places and issues. The media&s;s \nnews window on the world is, instead, a reflection of the media&s;s own \nconstruction of reality. 1 The media provide their own account of reality, a pseudo-environment of "a \nbackground and setting in which a few objects and selected attributes are \nhighlighted.,,2 Therefore, the information presented in the media, and the \nimportance the media attach to this information, can be interpreted as the \nmedia&s;s agenda of what is important.

Why it matters

OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The world the public sees through the mass media&s;s eyes is not a mirror image \nof reality, nor a true picture of events, people, places and issues. The media&s;s \nnews window on the world is, instead, a reflection of the media&s;s own \nconstruction of reality. 1 The media provide their own account of reality, a pseudo-environment of "a \nbackground and setting in which a few objects and selected attributes are \nhighlighted.,,2 Therefore, the information presented in the media, and the \nimportance the media attach to this information, can be interpreted as the \nmedia&s;s agenda of what is important.

Key concepts: Political science

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