2003RePEc: Research Papers in EconomicsRequires access

Do Changes in Customer Satisfaction Lead to Changes in Sales Performance in Food Retailing

Miguel I. Gómez, Edward W. McLaughlin, Dick R. Wittink

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Abstract

WP 2003-10 March 2003

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WP 2003-10 March 2003

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Available abstract

WP 2003-10 March 2003

Key concepts: Customer satisfaction, Business, Marketing, Customer retention, Revenue, Customer advocacy, Customer to customer, Customer delight

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