Alexander Chernev
Abstract
Journal Article Decision Focus and Consumer Choice among Assortments Get access Alexander Chernev Alexander Chernev Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 33, Issue 1, June 2006, Pages 50–59, https://doi.org/10.1086/504135 Published: 01 June 2006
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Journal Article Decision Focus and Consumer Choice among Assortments Get access Alexander Chernev Alexander Chernev Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 33, Issue 1, June 2006, Pages 50–59, https://doi.org/10.1086/504135 Published: 01 June 2006
Key concepts: Preference, Consumer choice, Flexibility (engineering), Variety (cybernetics), Salient, Marketing, Decision process, Focus (optics)