Tridib Mazumdar
Abstract
In Chapter 8, the focus was entirely on customers and their valuations of a product or a service, and how to consider their valuation in pricing decisions. While pricing a product, a firm also has to consider the costs that it has to recover and make some profits. Thus, a pricing decision involves sharing the difference between value and cost, sketched as follows:
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In Chapter 8, the focus was entirely on customers and their valuations of a product or a service, and how to consider their valuation in pricing decisions. While pricing a product, a firm also has to consider the costs that it has to recover and make some profits. Thus, a pricing decision involves sharing the difference between value and cost, sketched as follows:
Key concepts: Economics, Computer science, Business