1997Journal of Marketing ResearchRequires access

Dimensions of Brand Personality

Jennifer Aaker

Open publisher page 4,714 citations

Abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...

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Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...

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OpenAlex reports 4714 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...

Key concepts: Personality, Psychology, Social psychology

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