The Effect of Job Environment and Job Involvement on Organizational Commitment for Tour Guides

The purpose of this study is to identify the relationship between the job environment, job commitment, and organizational loyalty of tour guides in order to provide a practical and efficient tour guide management policy for the continuous growth and stable management activities and achievements of the travel industry. The results of this study are summarized as follows. First, the job environment of the tour guide was found to be four dimensions of maintenance, achievement evaluation, decision making, and human relationship. Multiple regression analysis showed that there is a significant influence on dependent variables such as job satisfaction, job satisfaction, job responsibility, and turnover Respectively. The relationship between job environment and job satisfaction was influenced by pay, human relations, and achievement evaluation, and decision making was not significant. In the relationship between job environment and job satisfaction, there were significant influences in terms of human relations, achievement evaluation, and decision making, and remuneration was not significant. In terms of job environment and job responsibilities, human relations and decision making were influenced in order, and there was no meaningful relationship between pay and performance evaluation. Job satisfaction and job desire were influenced by achievement evaluation and human relationship order, and remuneration and decision making were not significant. Second, job involvement is divided into four dimensions : job satisfaction, job responsibility, and turnover need. Multiple regression analysis shows that there is a significant influence on organizational loyalty. The relationship between job commitment and organizational loyalty was influenced by job responsibilities and job satisfaction. Job satisfaction and turnover need were not significant. The Tour Guide is a group of experts devoted to the safe and satisfying tourism activities of the people in other countries, and should continuously improve the travel industry and improve and manage the work environment for stable management activities in a changing business environment.