A Review on Green Consumption

Abstract In environmental protection activities, consumers play an increasingly important role, and green consumption is the embodiment of environmental protection behavior in the consumption field.Although there have been some studies on green consumption at home and abroad, few studies systematically review the related studies on green consumption.On the basis of clarifying the basic concept of green consumption, this paper combs the relevant literature of green consumption from the aspects of the influencing factors of green consumption and the causes of the attitudinal and behavioral differences of green consumption, and discusses the countermeasures for the development of green consumption from the perspectives of consumer enterprises and the government.Finally, the shortcomings and possible future research directions are summarized.