James Ciment
Abstract
Advertising to children is big business, and ithas grown significantly in the past decade.Children in the United States today have more disposable income than ever before, with kids under 12 spending more than $20 billion a year and teens spending $155 billion. Children of all ages influence another $180 billion in spending by their parents.
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Advertising to children is big business, and ithas grown significantly in the past decade.Children in the United States today have more disposable income than ever before, with kids under 12 spending more than $20 billion a year and teens spending $155 billion. Children of all ages influence another $180 billion in spending by their parents.
Key concepts: Advertising, Business