Explore the Rural Community Understanding and Practices on Sustainable Lifestyle in Kelantan, Malaysia

Abstract This study aims to explore the understanding and practices of the rural community on sustainable living in Jeli District, Kelantan. A qualitative research approach was adopted in this study by using an in-depth interview. A total of 36 respondents from three (3) locations (Jeli, Kuala Balah, and Batu Melintang) participated in this study. This findings show the rural community of Jeli has a modest understanding of a sustainable lifestyle. Besides that, several sustainable initiatives are practiced by the Jeli community, like using energy-saving products and recycling. However, the number of people involved in any sustainable lifestyle is small as compared to the total population. However, the initiatives that have been conducted could be motivation for others to start practicing sustainable living.