ScholarLens Back to search
2020•Unpublished venueRequires access

Success of Small and Medium Enterprices (SMEs): Actual Technology Use in e-Marketplace Based on Technology Acceptance Model (TAM) Analysis

Mardiana Andarwati, Prihat Assih, Fikri Amrullah, Devita Maulina Putri, Elfirahmi Thamrin

Open publisher page 13 citations

Abstract

The purpose of this research is to analyze the acceptance of e-marketplace technology in SMEs using the Technology Acceptance Model (TAM). Specifically, this research examines the effect of perceived usefulness (PU), behavioral intention to use (BIU), perceived ease of use (PEOU), actual technology use (ATU), and behavioral intention to use (BIU). This research used a verification method with quantitative research and collected data by distributing online questionnaires to 297 SMEs owners who learned e-marketplace and use technology in their business. Then the data were analyzed by using path analysis to test the direct and indirect effects of each variable. The findings of this study are PU to BIU is more dominant than PEOU, PEOU to ATU is more dominant than PU to ATU, BIU is more able to mediate PU to ATU which means that BIU is needed to bridge PU to ATU.

About this research paper

What this paper is about

The purpose of this research is to analyze the acceptance of e-marketplace technology in SMEs using the Technology Acceptance Model (TAM). Specifically, this research examines the effect of perceived usefulness (PU), behavioral intention to use (BIU), perceived ease of use (PEOU), actual technology use (ATU), and behavioral intention to use (BIU). This research used a verification method with quantitative research and collected data by distributing online questionnaires to 297 SMEs owners who learned e-marketplace and use technology in their business. Then the data were analyzed by using path analysis to test the direct and indirect effects of each variable. The findings of this study are PU to BIU is more dominant than PEOU, PEOU to ATU is more dominant than PU to ATU, BIU is more able to mediate PU to ATU which means that BIU is needed to bridge PU to ATU.

Why it matters

OpenAlex reports 13 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The purpose of this research is to analyze the acceptance of e-marketplace technology in SMEs using the Technology Acceptance Model (TAM). Specifically, this research examines the effect of perceived usefulness (PU), behavioral intention to use (BIU), perceived ease of use (PEOU), actual technology use (ATU), and behavioral intention to use (BIU). This research used a verification method with quantitative research and collected data by distributing online questionnaires to 297 SMEs owners who learned e-marketplace and use technology in their business. Then the data were analyzed by using path analysis to test the direct and indirect effects of each variable. The findings of this study are PU to BIU is more dominant than PEOU, PEOU to ATU is more dominant than PU to ATU, BIU is more able to mediate PU to ATU which means that BIU is needed to bridge PU to ATU.

Key concepts: Technology acceptance model, Small and medium-sized enterprises, Business, Computer science, Usability, Human–computer interaction, Finance

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Success of Small and Medium Enterprices (SMEs): Actual Technology Use in e-Marketplace Based on Technology Acceptance Model (TAM) Analysis — Research Paper | ScholarLens