IDENTITY AS A SUBJECT OF PSYCHOLOGICAL RESEARCH

The article is devoted to a theoretical analysis of the problem of studying personality identity from the point of view of a psychological research. The article shows why the question of self-identity, self-identity and the strength of self-image is becoming increasingly topical in modern conditions. The concepts of identity, identification, self-identity are divorced. In the article are analysed the development of the content of the concept of «identity» in the psychoanalytic, social, cognitively oriented and other directions. Two basic functions of identity are presented - adaptive and organizing ones. Theoretical approaches are identified that consider identity as objective, as a subjective and objective-subjective characteristic in the organisation of psychological research. The types and levels of identity are presented such as: «ego-identity», «personal identity», «social identity». The authors noted that most researchers saw in identity a dynamic structure that contains the needs, abilities, beliefs and one’s own experience. As a subject of research, identity is most often considered as an internal system of social regulators, due to which a person builds its own relationships with the surrounding reality, relates itself to a certain social and professional group, forms its own system of personal values, ideals, norms, requirements, attitudes towards the world and yourself.