THE TENDENCIES AND CHALLENGES OF MOBILE BUSINESS

Intensive development of mobile technologies and the increasing utilization of mobile and tablet devices has led to the genesis and evolution of different mobile business models . Starting from the possibility of buying various goods and services, through the use of m-banking services to the using mobile applications for various electronic payment systems, today mobile technology allows almost all the benefits of e-business with a much greater degree of flexibility. In fact, there is almost non-existent company, especially in the area of e-business , which don’t want to offer their services to customers via mobile devices. This results in an exponential increase in the use of a range of services enabled by mobile business. However , the successful implementation of services for mobile business means adaptability of mobile applications and web pages to different mobile devices . Also, it is important to point out the different models of mobile business that are still in their emerging, such as mobile applications for operations with cryptocurrencies.