Marketing and Progress of Dairy Development in Uttar Pradesh: A Comparative Study of Two Regions

Marketing refers the process of creating demand, value addition, transportation and distribution for performing the function of place, time and form utility of any product on the space. The improvement in dairy product market through an efficient marketing chains with refrigerated transport and storage as well as with expansion in number and size and scale of economy created a revolution in dairy sector in the country and in the state of Uttar Pradesh .AMUL, PARAG, MOTHER DAIRY , NANDINI from cooperative sector and several private companies played significant role in marketing and processing of dairy products but still their shares do not exceed one third of marketed surplus of raw milk and milk products. Unorganised sector showed domination due to small size of marketable, perishability of products, need for cash payment and tendency of dairy farmers for selling adulterated milk .Uttar Pradesh is the leading producer and largest markets for dairy products in response to increasing urbanization, enhancing disposable income, domination of vegetarian food choices and increasing awareness for nutrition rich food for good health. Regional variation in milk production, processing and marketing infrastructure development is common. The comparison of two districts from developed and non-developed areas are testimonial to such inter district / regional imbalance in dairy development despite continuous effort of both central and state government since independence. Dairy farm production systems are treasure of tremendous opportunities for farmers and area development. Development of fodder production farms, outlet establishment for supply of concentrates, production and supply of feed grains, new development of credit and insurance institutes and investment in local dairy processing industries are some valuable opportunities in dairy farm production .The plan of doubling farmer’s income and strengthen the level of economic self-reliance in rural area could be achieved successfully. Keywords: Dairy, Cold Chain, Milk Processing, marketing DOI: 10.7176/JESD/11-22-08 Publication date: November 30 th 2020