PROBLEMS AND IMPROVEMENT MEASURES IN FINANCIAL MANAGEMENT OF SMALL AND MEDIUM-SIZED PRIVATE ENTERPRISES IN ZHEJIANG PROVINCE

The operating and development environment of small and medium private enterprises in Zhejiang has undergone major changes. Under the trend of fierce market competition and continuous economic development, some of the disadvantages and drawbacks of private small, medium and micro enterprises are constantly exposed. Among them, the financial management of enterprises is particularly prominent. The purpose of writing a scientific article is to analyze the existing problems of financial management of small and medium enterprises in China, as well as to identify priority strategic management measures, the implementation of which will promote the development of business entities. This article analyzes the problems in the financial management of private small and medium-sized enterprises, mainly due to poor financing ability; business operators lack financial risk management awareness; financial management is weak and financial systems are not sound; investment is lacking in science. Problems existing in financial management of private small and medium enterprises in Zhejiang: private small and medium enterprises have limited capital strength and lack of capital becomes their development bottleneck; private enterprises have weak awareness of financial risks; the financial management mode is rigid, and the quality of enterprise personnel is uneven. Small and medium private enterprises must actively adapt to changes and innovate financial management. Only by further strengthening financial management and optimizing the implementation of management measures can the scientific rationality of private small and medium enterprises in the market development be ensured. Enterprises need optimize financial management models.