Analysis of the perception of foreign tourists about Turkish cuisine through the word association test: The case of Cappadocia region

Countries which are rich in historical, natural and cultural riches, are advantageous in terms of tourism compared to other countries. Cuisines, one of the cultural riches, have attracted the attention of tourists in recent years. With its historical and cultural background, Turkish cuisine has always made itself known amongst the world's cuisines. Considering the increasing popularity of Turkish cuisine; of foreign tourists coming to Turkey, their views about Turkish cuisine has become extremely important. The purpose of this study; To determine the opinions of foreign tourists coming to Cappadocia region of Nevşehir about Turkish cuisine. For this purpose, foreign tourists; in order to determine their opinions about Turkish cuisine, Word Association Test (WAT) was applied. As a result of the words obtained; Turkish cuisine by the participants; It is seen as a cuisine that offers delicious, spicy, various, healthy foods, but is not well known.