A Lime Light on the Emerging Trends of Web Mining

The World Wide Web is a huge, information center for a variety of applications. Web contains a dynamic and rich collection of hyperlink information. It allows Web page access, usage of information and provides numerous sources for data mining. The goal of Web mining is to discover the pattern of access and hidden information from huge collections of documents. In this paper we are presenting the various emerging web mining techniques that are effectively efficient in overcoming the demerits of existing technologies and also give the superficial knowledge and comparison about data mining. This paper describes the past, current and future of web mining. Web mining attempts to determine useful knowledge from secondary data obtained from the interactions of the users with the web. We have also described the personalization on web which is used to manipulate the information presented to the users through the various personalization strategies.