Analysis of E-Commerce (Bukalapak, Shopee, and Tokopedia) Acceptance Models Using TAM2 Method

The high level of public satisfaction with the sale and purchase transactions is a measure of the success of various business programs. Therefore, companies as the main actors in business processes must be supported by the existence of an information technology. The use of E-Commerce which is digitally able to facilitate buying and selling online but it is still considered difficult, so the company that runs e-commerce needs to know what factors can affect individual interest in using online transactions to improve the existing system to make it better. Based on this, the authors conducted a study to find out what factors could influence the user interest in using e-commerce. The author also makes comparisons of three e-commerce sites, namely Shopee, Tokopedia, and Bukalapak using TAM2 method. The conclusions are drawn using SEM with PLS as a tool for data analysis. The results of this study are to show that measurement evaluation model has been valid and reliable. Then, obtained structural evaluation model shows the aspects which impacts usage behavior and intention of the users. The evaluation results can provide recommendations of the requirement which have to be considered so that could be developed in further research.