The Legal Dilemma in Governing the Privacy Right of E-Commerce Users

Protecting users' privacy rights has become a great challenge during the age of technological advancement in areas of digital media and digital communication, such as the internet and e-commerce. Dissemination of personal data over networks has become quite easy, widespread, and uncontrollable. This has created various concerns for online consumers in regard to privacy breaches and made it quite difficult for current regulations and statutes to address data confidentiality violations in many national states. Therefore, the paper discusses one of the contemporary challenging issues: the challenge of new technology and e-commerce to the right to privacy. The aim of this paper is to investigate the implementation of the right to privacy and the effectiveness of the current USA legal system in governing online transactions by drawing on the various notions embedded in the concept of privacy in general and e-privacy in particular. The method adopted for the legal perspective is case studies, where the USA legal context will be explored.