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PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURE REPUBLIK ALOE VERA

Salsabila Fajarwati, Asminah Rachmi

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Abstract

The purpose of this study was to analyze the influence of consumers' motivation, perceptions and attitudes towards purchasing decisions of Nature Republic Aloe Vera products. This research is a quantitative research with three independent variables motivation, perception and attitude of consumers and the dependent variable of purchasing decisions, using data collection techniques through distributing questionnaires to 82 consumer respondents. The sampling technique is purposive sampling. For data analysis using multiple linear regression analysis. The results showed that the motivation, perceptions and attitudes of consumers simultaneously had a positive and significant effect on purchasing decisions. The perception and attitude variables have a positive and significant effect partially on purchasing decisions, while the motivation variable does not affect the purchasing decision . The purpose of this study was to analyze the influence of consumers' motivation, perceptions and attitudes towards purchasing decisions of Nature Republic Aloe Vera products. This research is a quantitative research with three independent variables motivation, perception and attitude of consumers and the dependent variable of purchasing decisions, using data collection techniques through distributing questionnaires to 82 consumer respondents. The sampling technique is purposive sampling. For data analysis using multiple linear regression analysis. The results showed that the motivation, perceptions and attitudes of consumers simultaneously had a positive and significant effect on purchasing decisions. The perception and attitude variables have a positive and significant effect partially on purchasing decisions, while the motivation variable does not affect the purchasing decision .

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What this paper is about

The purpose of this study was to analyze the influence of consumers' motivation, perceptions and attitudes towards purchasing decisions of Nature Republic Aloe Vera products. This research is a quantitative research with three independent variables motivation, perception and attitude of consumers and the dependent variable of purchasing decisions, using data collection techniques through distributing questionnaires to 82 consumer respondents. The sampling technique is purposive sampling. For data analysis using multiple linear regression analysis. The results showed that the motivation, perceptions and attitudes of consumers simultaneously had a positive and significant effect on purchasing decisions. The perception and attitude variables have a positive and significant effect partially on purchasing decisions, while the motivation variable does not affect the purchasing decision . The purpose of this study was to analyze the influence of consumers' motivation, perceptions and attitudes towards purchasing decisions of Nature Republic Aloe Vera products. This research is a quantitative research with three independent variables motivation, perception and attitude of consumers and the dependent variable of purchasing decisions, using data collection techniques through distributing questionnaires to 82 consumer respondents. The sampling technique is purposive sampling. For data analysis using multiple linear regression analysis. The results showed that the motivation, perceptions and attitudes of consumers simultaneously had a positive and significant effect on purchasing decisions. The perception and attitude variables have a positive and significant effect partially on purchasing decisions, while the motivation variable does not affect the purchasing decision .

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Available abstract

The purpose of this study was to analyze the influence of consumers' motivation, perceptions and attitudes towards purchasing decisions of Nature Republic Aloe Vera products. This research is a quantitative research with three independent variables motivation, perception and attitude of consumers and the dependent variable of purchasing decisions, using data collection techniques through distributing questionnaires to 82 consumer respondents. The sampling technique is purposive sampling. For data analysis using multiple linear regression analysis. The results showed that the motivation, perceptions and attitudes of consumers simultaneously had a positive and significant effect on purchasing decisions. The perception and attitude variables have a positive and significant effect partially on purchasing decisions, while the motivation variable does not affect the purchasing decision . The purpose of this study was to analyze the influence of consumers' motivation, perceptions and attitudes towards purchasing decisions of Nature Republic Aloe Vera products. This research is a quantitative research with three independent variables motivation, perception and attitude of consumers and the dependent variable of purchasing decisions, using data collection techniques through distributing questionnaires to 82 consumer respondents. The sampling technique is purposive sampling. For data analysis using multiple linear regression analysis. The results showed that the motivation, perceptions and attitudes of consumers simultaneously had a positive and significant effect on purchasing decisions. The perception and attitude variables have a positive and significant effect partially on purchasing decisions, while the motivation variable does not affect the purchasing decision .

Key concepts: Purchasing, Nonprobability sampling, Variables, Affect (linguistics), Data collection, Perception, Psychology, Sample (material)

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PENGARUH MOTIVASI, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK NATURE REPUBLIK ALOE VERA — Research Paper | ScholarLens