2020•Unpublished venueRequires access

Research on the Construction of Competitive Sports Service Platform in Sports Colleges and Universities

Dongbing Liu

Abstract

At present, the development of national fitness is confronted with the dilemma of insufficient supply of social sports resources. More and more attention has been paid to the effective alleviation of this dilemma by sports resources of sports colleges and universities. As the ＂leader＂ in the field of college sports, sports colleges and universities should play the leading role in the field of sports under the new social form. In this paper, literature, expert interviews, research, logical induction and other research methods are used to study the construction of competitive sports service network platform in sports colleges and universities.

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Key concepts: Dilemma, Sport management, Public relations, Logical analysis, Service (business), Field (mathematics), Sports marketing, Business