Introducing Coenetics A Biosocial Analysis of Communication

What is Coenetics (pronounced seNETT-ix)? As is suggested by its etymon Greek koinoo, I communicate, from koinos, common, it is study of communication. For this discipline, one may ask, why not use more familiar and far more transparent phrase Communication Theory? To this objection there are two answers. First, is denotatively ambiguous, in that some writers use it broadly to cover study of all signaling systems, while others use it narrowly as a synonym for Information Theory, science of intercom systems and information load. Second, it is connotatively ambiguous, in that to many scholars it suggests Madison Avenue and manipulative approach to research from which they shrink. Why, then, should we not use Professor Norbert Wiener's term Cybernetics, meaning literally steersmanship, and functionally defined by its originator as the science of communication and control? Are not