Product Development Analysis using Quality Function Deployment

Abstract The purpose of this study is to assist companies in getting information about product development as a result of improving product quality in accordance with customer needs and can increase customer satisfaction. Quality Function Deployment (QFD) is a method used to support this study. This method is able to translate customer needs to the quality of products and services. House of Quality (HoQ) as the main tool of QFD can describe customer needs, company response, the strength of the company’s weak relationship with customers for products or services. For this result, the analysis of this method can provide information about product development and quality improvement in accordance with customer needs that will be able to increase company profits. This method prioritizes customer needs, translate needs into technical characteristics and provide quality products or services by focusing on each customer satisfaction. This method measures the importance of customer needs based on a questionnaire that has been given, builds a matrix of relationships between needs and services and determines the quality ratings required by customers. So, the HoQ analysis of this method provides visualization for companies to develop products according to customer needs and has an impact on increasing customer satisfaction and profits for the company.