Correcting for endogeneity in hospitality and tourism research

Purpose This paper aims to foster a new discussion on endogeneity in hospitality and tourism research. Design/methodology/approach This paper elaborates on some of the common sources of endogeneity and the methods available to address them. Findings The authors present a variety of methods that can be used to mitigate the endogeneity problem. The authors provide simulation evidence regarding the risk of incorrectly selecting instrumental variables. The authors also provide several important practical recommendations for future research. Research limitations/implications There are other issues and methods of correcting for endogeneity, that is not covered in this paper. However, the paper focuses on issues and methods that can be generalized to most contexts. Originality/value The paper provides practical recommendations for more rigorous regression estimation.