Exploring The Role of Halal Certification on Food Companies' Performance in Malaysia

The increase of demands for halal certification is found among food industries in Malaysia. Besides the sales, the authority from state and federal level takes every measures to facilitate the standard and application procedures. The process of halal certification requires commitments from the workers which include trust and integrity. The study explores the important role of halal certification on food industries performance in Malaysia. Halal certification has paved way for the hygiene food and sustainable clean industries that are experienced today. The study uses the Theory of Reason for Action to explain these roles. Literature review methodology is used to explain and explore the new area of research. The findings revealed the important role of halal certification and recommend more food companies to tap the advantage of increasing their sales by making their companies certified in order to make their food hygiene, safe and healthy. This study provides of literatures that have been missing on the study of halal food industries in Malaysia.