MOTIVATION FACTORS AS A FREE PRESSURE OF PERSONNEL

In the modern world, the huge role of the leader in the successful mobilization of the staff for the achievement of the organizational goals is manifested, by activating the personal participation of the employees, enhancing their creativity, attachment to the organization, understanding the need to achieve identity and identification with the organization, achieving of personal satisfaction with success. The central role for the successful implementation of all processes in the organization belongs to the leader-leader and his ability to inspire and mobilize the members of the organization. To this end, the role and importance of motivated staff in the successful achievement of organizational goals must be recognized. Personnel management is a key factor in motivation and motivation. Motivation, as one of the most important processes for understanding human behavior, is a unique phenomenon because it reflects the complex nature of the individual, but also the set of mutually conditioned elements, approaches and chains of dependencies of the internal and external environment in the realization of organizational goals. . In this environment, fast and skillful managers with leadership behaviors succeed, which motivate employees to rationally define strategies and identify the essence of the organization, striving for successful implementation of the organizational strategy. Employee animation takes place in all organizations and in all periods of their work. In the conditions of high competitiveness and fierce competition for the market to survive and secure conditions of development, the organization must create different goals that they contain high level of labor productivity and product quality, continuity of innovation process, constant communication with consumers and professional development of employees. The task of the management of the organization is to constantly encourage the employees to better cooperation, greater commitment and dedication in the work. For successful leadership, in addition to organizational skills, the leader must have the skills that need continuous improvement.