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2014•Unpublished venueRequires access

MARKETING COMMUNICATION STRATEGIES IN THE INSURANCE INDUSTRY: A CASE STUDY OF SELECTED FIRMS IN DAR ES SALAAM

Ochieng’ Evance Nyangasi

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Abstract

A Dissertation Submitted to MUDCC in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University. 2014

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A Dissertation Submitted to MUDCC in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University. 2014

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Available abstract

A Dissertation Submitted to MUDCC in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University. 2014

Key concepts: Dar es salaam, Business, Marketing, Marketing communication, Business administration, Engineering management, Operations management, Engineering

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MARKETING COMMUNICATION STRATEGIES IN THE INSURANCE INDUSTRY: A CASE STUDY OF SELECTED FIRMS IN DAR ES SALAAM — Research Paper | ScholarLens