2016•Unpublished venueRequires access

Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns

Michael Schade, Rico Piehler, Christoph Burmann, Claudius Warwitz

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Key concepts: Advertising, Business, Entertainment, Value (mathematics), Marketing, Psychology, Computer science, Art

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Factors influencing the intention to use location-based advertising: the effect of entertainment, informativeness, and irritation on advertising value and the effect of brand trust and self-efficacy on privacy concerns — Research Paper | ScholarLens