ScholarLens Back to search
2019•BUSINESS EXCELLENCE AND MANAGEMENTOpen access

ANALYSIS OF ROMANIAN IT INDUSTRY; STRATEGIC DIAGNOSTICS USING MICHAEL PORTER'S MODEL

Cătălina Florentina Albu, Ștefan Cătălin Popa, Ana Alexandra Gora

Open full text 1 citations

Abstract

The information technology (IT) sector represents a phenomenon of modern society, which has led to a favorable change in the economic course, in most countries of the world. This study aims to establish the attractiveness of the IT industry in Romania, as well as the factors that led to the development of the competitive environment, through a strategic diagnosis using a tool for strategic analysis and diagnosis - the model of the five forces, developed by Michael Porter. The results of the study indicate that all five strengths of Michael Porter's model exert significant influence, but in different proportions, on the competitive environment and the degree of attractiveness of the IT industry. Although Porter's model offers a clear strategic frame of the IT industry, it is quite static, and the manifestation of the five forces does not maintain its validity over time.

Open-access reader

About this research paper

What this paper is about

The information technology (IT) sector represents a phenomenon of modern society, which has led to a favorable change in the economic course, in most countries of the world. This study aims to establish the attractiveness of the IT industry in Romania, as well as the factors that led to the development of the competitive environment, through a strategic diagnosis using a tool for strategic analysis and diagnosis - the model of the five forces, developed by Michael Porter. The results of the study indicate that all five strengths of Michael Porter's model exert significant influence, but in different proportions, on the competitive environment and the degree of attractiveness of the IT industry. Although Porter's model offers a clear strategic frame of the IT industry, it is quite static, and the manifestation of the five forces does not maintain its validity over time.

Why it matters

OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The information technology (IT) sector represents a phenomenon of modern society, which has led to a favorable change in the economic course, in most countries of the world. This study aims to establish the attractiveness of the IT industry in Romania, as well as the factors that led to the development of the competitive environment, through a strategic diagnosis using a tool for strategic analysis and diagnosis - the model of the five forces, developed by Michael Porter. The results of the study indicate that all five strengths of Michael Porter's model exert significant influence, but in different proportions, on the competitive environment and the degree of attractiveness of the IT industry. Although Porter's model offers a clear strategic frame of the IT industry, it is quite static, and the manifestation of the five forces does not maintain its validity over time.

Key concepts: Attractiveness, Romanian, Strategic management, Strategic planning, Frame (networking), Phenomenon, Marketing, Management

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
ANALYSIS OF ROMANIAN IT INDUSTRY; STRATEGIC DIAGNOSTICS USING MICHAEL PORTER'S MODEL — Research Paper | ScholarLens