The community empowerment program based on local potential through tourism village

Abstract This research aims to develop a model of local potential community empowerment through a village tourism program. This research method uses literature studies from various scientific sources. This community empowerment model is a development model that provides the greatest opportunity for rural communities to participate in tourism development by maximizing local potential. The local potential in Indonesia is very large, based on the results of local potential research conducted by BPS in 2018 showing that there were 83,931 government administrative areas at the village level consisting of 75,436 villages, 8,444 villages, and 51 UPT / SPT. Local potential also records 7,232 sub-districts and 514 districts / cities. The active role of the community is needed in the development of sustainable tourism villages and the preservation of natural resources in the tourist village. By finding and recognizing the character and abilities of the community, the types and levels of community empowerment can be determined to be appropriate and effective. Besides that, it is also to find and recognize the level of willingness of the community to accept tourism activities to be developed in the region as a form of community participation. The benefits of maximizing local potential are: able to improve the economy of the community, stimulate the existence of small and medium industries, promote local products, and preserve local culture.