2016International Journal of Indian PsychologyOpen access

Culture and Media

Kawalpreet Kaur

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Abstract

In the present study a comparison between movies whose remake has been made in a different cultural context was selected. The movie selected for the purpose was Hollywood movie; Harry met sally and its Bollywood remake, Hum Tum. The cultural differences and similarities between the two movies were analysed through theory based content analysis. The differences were found in terms were in terms of values, norms, attitudes, situations, language, art, and literature, marriage, and relationships and similarities were found in context of importance the culture place on friends. The differences can be attributed to the reason that Bollywood filmmakers operate as cultural mediators and evaluates the appropriateness of a film according to their perception of the audience, and this Indianization continues to make a movie culturally adaptable. Every cinema reflects the culture of which it belongs, and a nation’s cultural conventions, traditions, and expectations will affect the remake in significant ways. Thus, a movie is a common and important form of cultural expression.

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In the present study a comparison between movies whose remake has been made in a different cultural context was selected. The movie selected for the purpose was Hollywood movie; Harry met sally and its Bollywood remake, Hum Tum. The cultural differences and similarities between the two movies were analysed through theory based content analysis. The differences were found in terms were in terms of values, norms, attitudes, situations, language, art, and literature, marriage, and relationships and similarities were found in context of importance the culture place on friends. The differences can be attributed to the reason that Bollywood filmmakers operate as cultural mediators and evaluates the appropriateness of a film according to their perception of the audience, and this Indianization continues to make a movie culturally adaptable. Every cinema reflects the culture of which it belongs, and a nation’s cultural conventions, traditions, and expectations will affect the remake in significant ways. Thus, a movie is a common and important form of cultural expression.

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Available abstract

In the present study a comparison between movies whose remake has been made in a different cultural context was selected. The movie selected for the purpose was Hollywood movie; Harry met sally and its Bollywood remake, Hum Tum. The cultural differences and similarities between the two movies were analysed through theory based content analysis. The differences were found in terms were in terms of values, norms, attitudes, situations, language, art, and literature, marriage, and relationships and similarities were found in context of importance the culture place on friends. The differences can be attributed to the reason that Bollywood filmmakers operate as cultural mediators and evaluates the appropriateness of a film according to their perception of the audience, and this Indianization continues to make a movie culturally adaptable. Every cinema reflects the culture of which it belongs, and a nation’s cultural conventions, traditions, and expectations will affect the remake in significant ways. Thus, a movie is a common and important form of cultural expression.

Key concepts: Hollywood, Movie theater, Context (archaeology), Affect (linguistics), Perception, Sociology, Expression (computer science), Aesthetics

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