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2019•Unpublished venueRequires access

Influencer marketing: micro influencers vs macro influencers

Pietro D'Onofrio

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Abstract

Theoretical background. From traditional advertisement to social media marketing. Effectiveness of influencer marketing. Impact of social media influencers on purchase intention: Nielsen Catalina study. Micro influencers vs macro influencers. The evolution of influencer marketing.

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What this paper is about

Theoretical background. From traditional advertisement to social media marketing. Effectiveness of influencer marketing. Impact of social media influencers on purchase intention: Nielsen Catalina study. Micro influencers vs macro influencers. The evolution of influencer marketing.

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Available abstract

Theoretical background. From traditional advertisement to social media marketing. Effectiveness of influencer marketing. Impact of social media influencers on purchase intention: Nielsen Catalina study. Micro influencers vs macro influencers. The evolution of influencer marketing.

Key concepts: Influencer marketing, Macro, Advertising, Marketing, Social media, Business, Social marketing, Social media marketing

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