A Study on “Bisleri And its Competitor’s Marketing Strategies” with Special Reference to Noida Region

Marketing is an integral and conceptual function in any organization. “It is based on the belief that an investment in marketing beings is necessary and will invariably bring in substantial benefits to the organization in the long run.” It aims at overall development of marketing activities in order to contribute to well being of the employees, organization and the society at large. The concept of marketing and its implementation in an industrial and corporate sector with the objective to generate profit and customer satisfaction with the basic needs that helped them to achieve success with “high-growth, moderately competitive markets”. However, “to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the market.” Marketing is concerned with developing “the skills, knowledge and competencies of people and it is people-oriented concept”. Marketing is formally discussed by “Leonard Nadler in 1969 in a conference organized by the American Society for MARKETING and SALES”. He defines MARKETING as, “Marketing is the process through which we can find the user requirement.” “Marketing is the creation and delivery of standard of living. Marketing is the performance of business activities that direct the flow of goods and services from producer to customer.” “by American Marketing Association. In the new era of marketing world it is quite difficult to get sustained and retain in the market for long run, thus practicing upon marketing strategy is quite important activity. For easy survival of product and services the strategy should be of multi-directional and multi-dimensional. Keywords: positive concept, multi-directional, people-oriented, portfolio and multi-dimensional.