Communication Strategies for Polio Eradication in Pakistan: The Case Study of Polio Vaccination Campaign in South Punjab

This study has a plan to measure the level of knowledge and perceptions regarding polio vaccination in south Punjab, Pakistan. To examine the dominant source of awareness concerning utilized communication channels in the Polio vaccination campaign a total of 200 respondents (100 couples) were selected as the studys sample by applying the systematic random sampling technique. The findings of the study revealed that the majority of the respondents shared the poor knowledge about Polio. As it was found that, females were more conscious and responsible towards their children as compared to their counterparts. It was also found that males were the decision making authority regarding the polio vaccination of their children. The females seemed more convinced as compared to male respondents towards polio immunization. But, they had sufficient knowledge about the importance of polio vaccination. The television was the major information source of Polio vaccination among most of the respondents.