Market entry strategy to the Finnish market. Case company: Klimato

In recent time, global warming has become a hot topic all over the world. There are many factors contributing to this global issue and the food industry takes up to one-fourth of the total greenhouse emissions generated to the environment. However, many people from different age groups start to be aware of their impact and changing their eating habits will contribute to the progress of making a difference. The carbon label which indicates the total carbon footprint of their meal is a promising solution, however, albeit still new and unfamiliar to most people. \nThe main objective of the research is to choose the most effective entry mode strategy to the Finnish market for Klimato, the case company. In order to design an entry plan for the case company to the hosting country, the author presents the analysis of the target market, the potential of “carbon label” in Finland and studies about the company's current situation to come into final conclusion. The author utilizes PEST model, Porter’s Five Forces model, Segmentation-Targeting-Positioning (STP) model in order to achieve the goal of the study. \nThe results of this thesis conclude that Klimato is potentially able to enter to Finland, initially through indirect mode (piggyback) then establishes a sales branch in the host market.