Analysis of Red Tourism Demand and Marketing Strategy in the Old Revolutionary Base Area of Liaoning Anti Japanese Federation
QU Jing-hui
Abstract
QU Jing-hui
Abstract
Red tourism, as a characteristic tourism product in the current society, is of great significance for strengthening patriotic atmosphere and carrying forward revolutionary tradition. For the old revolutionary base area of Liaoning Anti Japanese Federation, actively developing the local red tourism resources can not only promote the local economic development, but also inherit the red classic culture. Therefore, the relevant departments in Liaoning must integrate their own tourism resources comprehensively, analyze the local red tourism demand in depth, and then put forward the red tourism marketing countermeasures, improve the popularity of tourism products, so as to provide a good platform for the inheritance and development of the characteristic tourism culture in the old revolutionary base area of Liaoning Anti Japanese Federation.
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Red tourism, as a characteristic tourism product in the current society, is of great significance for strengthening patriotic atmosphere and carrying forward revolutionary tradition. For the old revolutionary base area of Liaoning Anti Japanese Federation, actively developing the local red tourism resources can not only promote the local economic development, but also inherit the red classic culture. Therefore, the relevant departments in Liaoning must integrate their own tourism resources comprehensively, analyze the local red tourism demand in depth, and then put forward the red tourism marketing countermeasures, improve the popularity of tourism products, so as to provide a good platform for the inheritance and development of the characteristic tourism culture in the old revolutionary base area of Liaoning Anti Japanese Federation.
Key concepts: Tourism, Popularity, Product (mathematics), Tourism geography, Economy, Business, Advertising, Political science