MithasSunil, L JonesJoni, MitchellWill
Abstract
Information technology enabled exchanges in electronic markets have significant implications for buyer-supplier relationships. Building on studies that emphasize the role of intangible assets in in...
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Information technology enabled exchanges in electronic markets have significant implications for buyer-supplier relationships. Building on studies that emphasize the role of intangible assets in in...
Key concepts: Reverse auction, Business, Marketing, The Internet, Common value auction, Industrial organization, Advertising, Computer science