2013•Unpublished venueRequires access
The development of retail marketing
John Fernie, John Fernie, Suzanne Fernie, Suzanne Fernie, Christopher Moore, Christopher Moore, Suzanne Fernie, a Fernie, Christopher Moore
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Abstract
Marketers have long recognized the place of retailers in the process of developing, distributing and selling goods and services which meet or exceed customer requirements. However, it is relatively recently that most retailers have realized: the value of marketing in maintaining a successful retail business in a rapidly changing market; their own key role in driving recent developments in the marketing of goods and services.