UNDERSTANDING THE EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING IN INDIA

The paper presents understanding about the effectiveness of social media advertising in India. This paper encompasses the advertisings which are come out from the digital and electronic devices explored through the display of computer monitors, tab, and smart mobile phones. The websites and applications are highly concentrated to advertise the ads of various goods and services selling through the online. The paper describes the understandings of social media advertising in India, type of social media advertising, process of social media advertising, and previous studies in social media advertising. This paper will reach the policymakers to implement the policy for the benefit of social media users.