2019•Journal of Emerging Technologies and Innovative ResearchRequires access

CONSUMERS’ SATISFCTION TOWARDS PERSONAL CARE PRODUCTS OF PATANJALI AYURVED LIMITED TIRUPPUR CITY.

B. Rajasekaran, P Marimuthu

Abstract

The concept of beauty and cosmetics is as ancient as mankind. Traditional women prepared personnel care products by using herbs which improved their charming look and beauty. So they use various beauty products that have herbs. Indian herbs and its significance are popular worldwide. Herbal cosmetics have growing demand in the nature. There are a wide range of women around the world. The Indian cosmetics market is defined as skin care, hair care, color cosmetics, fragrances and oral care segments. It’s worth US $19.3 billion in 2016 and is expected to grow at 15-20% according to the analysis of this sector. Today awareness of beauty products, treatment, fashion and grooming are very high.

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Key concepts: Cosmetics, Beauty, Hair care, Skin care, Personal care, Business, Traditional medicine, Advertising