Donald Getz
Abstract
This is not a chapter on how to plan and manage events, but on what we need to know to study the management of events. Management is a broad field, encompassing business, not-for-profit and public administration. Management research for events has been spotty, and although many important topics receive substantial attention, there are outstanding knowledge gaps.
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This is not a chapter on how to plan and manage events, but on what we need to know to study the management of events. Management is a broad field, encompassing business, not-for-profit and public administration. Management research for events has been spotty, and although many important topics receive substantial attention, there are outstanding knowledge gaps.
Key concepts: History