GENDER AND MAINSTREAM HINDI CINEMA

Bollywood is one of the biggest film industries in the world. This paper analysis how gender is portrayed in Bollywood. It looks into how women are portrayed in Bollywood and how misogyny and casual sexism is prevalent in the industry. Misogyny is deep rooted in Bollywood. Women are reduced to decorative props. Roles played by women are often hyper-sexualised and objectified. This paper examines the movie Sonu Ke Titu Ki Sweety a Bollywood comedy movie directed by Luv Ranjan. This movie is technically the third instalment of Pyaar Ka Punchnama a misogynist movie series meant only for a certain type of ‘privileged’ audience. This film was promoted with the tag Bromance VS Romance. The director uses the most simplistic logic in his films. Women are the enemy. My paper focuses on the female characters of the film and how they are represented as the root cause for all the problems men face. It also aims at exploring other viable alternative cinematic discourses and to provide a positive insight into a changing socio-cultural discourse.