2015•Springer proceedings in business and economicsRequires access

Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry

Boon Liat Cheng, Zabid Abdul Rashid

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Key concepts: Business, Service quality, Loyalty business model, Marketing, Customer satisfaction, Loyalty, Customer advocacy, Hotel industry

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Interrelationships of Service Quality, Customer Satisfaction, Corporate Image and Customer Loyalty of Malaysian Hotel Industry — Research Paper | ScholarLens