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2020•CyberLeninK (CyberLeninka)Open access

Marketing aspects of ecotourism development

Juraev Abror Turobovich, Makhmudova Nodira Uktamovna, Juraeva Zilola Turobovna

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Abstract

The article considers the marketing aspects of ecotourism development. A country or region that wants to enter the global tourism market will be very difficult to deal with forms of price competition. It will be difficult for small participants or low-income participants to offset their costs in this price market. As a result, the role of new tourism product opportunities will increase. It can be argued that the main important qualities are regional natural, cultural and environmental aspects.

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What this paper is about

The article considers the marketing aspects of ecotourism development. A country or region that wants to enter the global tourism market will be very difficult to deal with forms of price competition. It will be difficult for small participants or low-income participants to offset their costs in this price market. As a result, the role of new tourism product opportunities will increase. It can be argued that the main important qualities are regional natural, cultural and environmental aspects.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The article considers the marketing aspects of ecotourism development. A country or region that wants to enter the global tourism market will be very difficult to deal with forms of price competition. It will be difficult for small participants or low-income participants to offset their costs in this price market. As a result, the role of new tourism product opportunities will increase. It can be argued that the main important qualities are regional natural, cultural and environmental aspects.

Key concepts: Ecotourism, Business, Marketing, Tourism, Geography, Archaeology

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